Post by rafidaniel on May 15, 2024 4:59:57 GMT
This is the main part of email marketing , helping you achieve your goals. To build attention-grabbing content, you first need to understand the common behaviors of email users. This behavior can be simply explained thanks to the 30-3-30 rule. Remember the 30-3-30 rule to understand email user behavior: 30s milestone When recipients open your email, most have a general habit of scanning the content. The goal is to quickly find out what benefits this email offers them. And you only have 30 seconds to solve this problem. If a certain element in successful content attracts attention, customers will spend more time delving into your emails. And we have the next 3 minute mark. 3 minute mark This is the time to cultivate attention. The headline is not a “trick”. Title and content need to be related to each other. If you just "get headlines" but the content is not relevant, customers will soon ignore your message. Therefore, eliminate the following practices when creating email marketing content according to the AIDA model: Just tell about your company .
The fact that your company has excellent employees is not information that customers care about. They won't spend 3 minutes to learn this. Introduce many product and service features . Most marketing emails only focus on promoting products. Most don't tell customers how it helps them or what problem the product solves. This is the biggest mistake to avoid when creating email marketing content according Telegram Number Data to the AIDA model. And finally 30 seconds The goal of all email marketing is to make a phone call or make an appointment with a customer. And most people will make a decision after seeing your call to action. This only happens within 30 seconds. Thus, to create content that attracts attention, you need to understand recipient behavior based on the 30-3-30 rule. This means the email content needs to be: Brief. Clear layout: Use bold headings for each small paragraph. The purpose is to help the recipient quickly cover important information. See more: How to write promotional content in email marketing .
Desire – Desire This is a transition to the actions you want your readers to take. It can be brief, even taking up 1 line in your email. Take a minute to prepare to launch your main purpose without turning off the reader. Pay attention to what your customers want. The more detailed these wishes are, the better. Based on that, you can create common benefits. 4. Action – Action According to the AIDA model, when creating email marketing content, you should only make a maximum of 1 request. More than that might cause the reader to lose motivation to take action. Therefore, it is necessary to focus on the main purpose of the letter. Also, don't forget to be specific with your call to action. At the same time, you can briefly give some benefits that will be received when the audience performs that action. AIDA is a model that synthesizes 4 simple methods to help create effective content for Online Marketing strategies in general and Email marketing in particular. Try applying it to your strategy to verify its results.
The fact that your company has excellent employees is not information that customers care about. They won't spend 3 minutes to learn this. Introduce many product and service features . Most marketing emails only focus on promoting products. Most don't tell customers how it helps them or what problem the product solves. This is the biggest mistake to avoid when creating email marketing content according Telegram Number Data to the AIDA model. And finally 30 seconds The goal of all email marketing is to make a phone call or make an appointment with a customer. And most people will make a decision after seeing your call to action. This only happens within 30 seconds. Thus, to create content that attracts attention, you need to understand recipient behavior based on the 30-3-30 rule. This means the email content needs to be: Brief. Clear layout: Use bold headings for each small paragraph. The purpose is to help the recipient quickly cover important information. See more: How to write promotional content in email marketing .
Desire – Desire This is a transition to the actions you want your readers to take. It can be brief, even taking up 1 line in your email. Take a minute to prepare to launch your main purpose without turning off the reader. Pay attention to what your customers want. The more detailed these wishes are, the better. Based on that, you can create common benefits. 4. Action – Action According to the AIDA model, when creating email marketing content, you should only make a maximum of 1 request. More than that might cause the reader to lose motivation to take action. Therefore, it is necessary to focus on the main purpose of the letter. Also, don't forget to be specific with your call to action. At the same time, you can briefly give some benefits that will be received when the audience performs that action. AIDA is a model that synthesizes 4 simple methods to help create effective content for Online Marketing strategies in general and Email marketing in particular. Try applying it to your strategy to verify its results.