Post by amirmukaddas on Mar 10, 2024 8:48:56 GMT
We arrive at the crucial point: the definition of the Influencer Marketing strategy. Some best practices, capable of bringing real results, are: Choice of channel with which to scout. This is the first important step, through which targeting is achieved , the identification of buyer personas , and the type of output you wish to obtain. In any case, nothing prevents you from using multiple channels: this mainly depends on whether the influencers identified are specialized on one or more platforms among those of interest for Influencer Marketing strategies, such as Facebook, Instagram, Youtube and Tik Tok . Definition of objectives. The contents must be created based on the objectives you intend to achieve, which must not necessarily coincide only with the purchase of the product, but also, for example, with obtaining greater visibility. In particular, today, the approach is increasingly that of achieving solutions in the name of lead generation , rather than on brand awareness. Achievement (and measurement) of objectives. Influencer Marketing represents a complex activity, which is halfway between digital PR and social media marketing . Therefore, goals are not easy to measure and are often considered, effectively, unmeasurable. However, there are strategies, such as that of a particular discount to be applied to the influencer's followers.
In this case, to measure the success of your strategy, simply check how many users have completed the purchase using the discount code. It is important to remember that it is necessary to establish precise parameters , whether it is a certain number. of turnover to be achieved during the campaign or an increase in views on the site or on social media. Definition of the budget and how to generate revenue to pay for the work of the influencers. The budget influences the definition of the type of influencer most suitable for your campaign. A way to establish the amounts to be dedicated to influencers among those generated by the Influencer Marketing strategy itself. Creation of a brief on the desired communication, as detailed as possible, complete Denmark Telegram Number Data with mentions and hashtags to use. This is something extremely important, since it is necessary that the influencers' tools are not seen for promotional purposes, but as advice, natural proposals. The possible collaborations are different, ranging from reviews , to the creation of posts , stories , but also video tutorials . Creativity and originality, in line with the individual influencer's way of being, as well as with the brand, always pay off, but must always be dosed precisely and even millimetrically. We have therefore seen the main Influencer Marketing strategies. Let's now look at the most widespread types of influencers currently, so as to be able to evaluate the company's choice. We willingly repeat it: each case is different, which is why the choice of influencer is always necessarily targeted.
Main Types of Influencers The choice of mega or star influencers does not always prove to be the most suitable solution in the definition of Influencer Marketing. This is confirmed by the data we proposed at the beginning, which shows how the current trend is increasingly oriented towards a preference towards micro-influencers or at most mid-tier influencers . There are four main types for the definition of influencers. In detail: Micro Influencers. These are influencers who have a following between 10,000 and 100,000 followers, the most requested type in various sectors, such as fashion, luxury and beauty . The reason? The natural empathy that this type of opinion leader manages to establish with their followers is greater than that of those with a larger following, who often appear sponsored. Another favorable element is the price list, which is absolutely accessible, with guaranteed results. Mid-Tier Influencers. The number of followers is between 100,000 and 500,000. They are considered mid-level influencers and are quite in demand. They have a fairly broad audience, with the presence of targeted communities . Communication is extremely simple, being precise and already defined at the base. The results are optimal from the point of view of customer loyalty . Rates are affordable for small and medium-sized businesses.
In this case, to measure the success of your strategy, simply check how many users have completed the purchase using the discount code. It is important to remember that it is necessary to establish precise parameters , whether it is a certain number. of turnover to be achieved during the campaign or an increase in views on the site or on social media. Definition of the budget and how to generate revenue to pay for the work of the influencers. The budget influences the definition of the type of influencer most suitable for your campaign. A way to establish the amounts to be dedicated to influencers among those generated by the Influencer Marketing strategy itself. Creation of a brief on the desired communication, as detailed as possible, complete Denmark Telegram Number Data with mentions and hashtags to use. This is something extremely important, since it is necessary that the influencers' tools are not seen for promotional purposes, but as advice, natural proposals. The possible collaborations are different, ranging from reviews , to the creation of posts , stories , but also video tutorials . Creativity and originality, in line with the individual influencer's way of being, as well as with the brand, always pay off, but must always be dosed precisely and even millimetrically. We have therefore seen the main Influencer Marketing strategies. Let's now look at the most widespread types of influencers currently, so as to be able to evaluate the company's choice. We willingly repeat it: each case is different, which is why the choice of influencer is always necessarily targeted.
Main Types of Influencers The choice of mega or star influencers does not always prove to be the most suitable solution in the definition of Influencer Marketing. This is confirmed by the data we proposed at the beginning, which shows how the current trend is increasingly oriented towards a preference towards micro-influencers or at most mid-tier influencers . There are four main types for the definition of influencers. In detail: Micro Influencers. These are influencers who have a following between 10,000 and 100,000 followers, the most requested type in various sectors, such as fashion, luxury and beauty . The reason? The natural empathy that this type of opinion leader manages to establish with their followers is greater than that of those with a larger following, who often appear sponsored. Another favorable element is the price list, which is absolutely accessible, with guaranteed results. Mid-Tier Influencers. The number of followers is between 100,000 and 500,000. They are considered mid-level influencers and are quite in demand. They have a fairly broad audience, with the presence of targeted communities . Communication is extremely simple, being precise and already defined at the base. The results are optimal from the point of view of customer loyalty . Rates are affordable for small and medium-sized businesses.