Post by nelsonelias on Feb 27, 2024 4:14:08 GMT
Let's say your company specializes in the production of winter clothing, marketing down jackets and other outerwear. It is necessary that your keywords are as specific as possible , in the knowledge that the market is more competitive than ever. It is extremely difficult to overcome the big players already present with generic keywords such as "winter clothing" or "outdoor clothing". However, there are ways to be effective. According to the latest research, extremely generic search terms represent only 30% of total searches. The remaining 70% are related to so-called long tail keywords . In our case one of these could be: "down jacket for the cold". Focusing on long-tail keywords allows you to compete even with the giants of the internet, aiming at an extremely large catchment area, equal to 70% of the total. A further tip : take a look at your competitors and see which keywords they are indexed with, with their scores, using the appropriate tools available on the market.
Read also: "Improving Google positioning: the role of SEO for the company" Poor content Google indexing If this is the case, you must have the courage to admit it. Considering the reference keywords, Google penalizes sites whose contents are not relevant to users. How to do? You need to write or rewrite the contents by putting yourself in your target's shoes, thinking of helping users (and potential customers) to clarify Country Email List any doubts regarding the products or services you propose. Advice : mainly use a blog, not just talking about your products, but about problems and solutions that your audience periodically encounters , thinking about the entire buyer's journey, not just the final part dedicated to the actual purchase. This must not be an occasional activity , but must be carried out absolutely regularly.
Google is interested in recording that your site constantly produces new, quality content. This, in turn, provides more inbound links and traffic which helps SEO and ultimately your business. Read also: "How to increase online sales: content and SEO for ecommerce" Site optimization Google indexing We then get to the programming part and the insertion of all those measures, in particular the tags, to optimize the pages, but not only that. Loading speed , to give another concrete example, is also extremely important . The faster the site loads, the more visitors can consult it comfortably, without feeling the need to go elsewhere. This presupposes image optimization and other parameters such as taking advantage of browser caching and minimizing CSS and Javascript. Again, there are digital tools that can check and judge the loading speed of your site.
Read also: "Improving Google positioning: the role of SEO for the company" Poor content Google indexing If this is the case, you must have the courage to admit it. Considering the reference keywords, Google penalizes sites whose contents are not relevant to users. How to do? You need to write or rewrite the contents by putting yourself in your target's shoes, thinking of helping users (and potential customers) to clarify Country Email List any doubts regarding the products or services you propose. Advice : mainly use a blog, not just talking about your products, but about problems and solutions that your audience periodically encounters , thinking about the entire buyer's journey, not just the final part dedicated to the actual purchase. This must not be an occasional activity , but must be carried out absolutely regularly.
Google is interested in recording that your site constantly produces new, quality content. This, in turn, provides more inbound links and traffic which helps SEO and ultimately your business. Read also: "How to increase online sales: content and SEO for ecommerce" Site optimization Google indexing We then get to the programming part and the insertion of all those measures, in particular the tags, to optimize the pages, but not only that. Loading speed , to give another concrete example, is also extremely important . The faster the site loads, the more visitors can consult it comfortably, without feeling the need to go elsewhere. This presupposes image optimization and other parameters such as taking advantage of browser caching and minimizing CSS and Javascript. Again, there are digital tools that can check and judge the loading speed of your site.