Post by account_disabled on Jan 24, 2024 5:33:37 GMT
The new school year is approaching. According to research by The Guardian, universities are spending millions of dollars on marketing to attract students. The University of Central Lancashire held the spending record last academic year: £3.4m. ¹ We are all trying to enjoy summer to the fullest. However, this does not stop students from thinking about their future and therefore also the strategies of marketers. How can you match the school's academic programs with market demand and student desires? Digital marketing can generate both interest and applications. With the right resources you can increase your school's visibility and online presence. Content marketing John Cabot University was founded in 1972 and has students from 70 countries. This university is among many that have tried digital marketing to increase enrollment. With a consolidated marketing strategy, your numbers can also look like this: 101% increase in referrals from your website 300% increase in university applications from social networks.
In the case of schools and universities, the amount of information that can be provided is abundant. Content marketing is the best way to "show off" your knowledge. Is a professor passionate about a particular subject? S B2B Email List tudent party? Is the school campus your strong point? Does a student want to tell how he chose his field of study? Appreciate these golden opportunities to show the school's unique value. Especially if you have success stories of your former students and their employment, similar information is highly sought after and read by potential students. Key factors of campaigns How can you make sure your marketing efforts don't go to waste? Optimization, optimization, optimization! For example, in terms of educational content, mobile content drives higher click-through rates. Do you remember the expression "A picture is worth a thousand words"?
Well, the images you use can either help you convey the message you want, or hinder you. Search online for the most searched words in the field. Some of the most searched keywords in Albanian are: private universities; universities of Tirana; 2-year universities; universities that are recognized abroad; summer school; vocational school etc. Through SEO practices , you can rank first in Google's education page rankings. education, universities, innovation, boost trends Strategy customization Define your audience and where in the marketing funnel they are. Some buyer personas can be: parents looking for the right university for their children foreign student who wants to study in Albania an employed person who wants to study part-time student interested in the social sciences, but still unsure what they want to study.
In the case of schools and universities, the amount of information that can be provided is abundant. Content marketing is the best way to "show off" your knowledge. Is a professor passionate about a particular subject? S B2B Email List tudent party? Is the school campus your strong point? Does a student want to tell how he chose his field of study? Appreciate these golden opportunities to show the school's unique value. Especially if you have success stories of your former students and their employment, similar information is highly sought after and read by potential students. Key factors of campaigns How can you make sure your marketing efforts don't go to waste? Optimization, optimization, optimization! For example, in terms of educational content, mobile content drives higher click-through rates. Do you remember the expression "A picture is worth a thousand words"?
Well, the images you use can either help you convey the message you want, or hinder you. Search online for the most searched words in the field. Some of the most searched keywords in Albanian are: private universities; universities of Tirana; 2-year universities; universities that are recognized abroad; summer school; vocational school etc. Through SEO practices , you can rank first in Google's education page rankings. education, universities, innovation, boost trends Strategy customization Define your audience and where in the marketing funnel they are. Some buyer personas can be: parents looking for the right university for their children foreign student who wants to study in Albania an employed person who wants to study part-time student interested in the social sciences, but still unsure what they want to study.