Post by account_disabled on Dec 24, 2023 10:47:26 GMT
From its position as a service platform for small and medium-sized hotels and chains, Hotusa Hotels and Keytel , the 1st and 4th consortium of independent hotels in the world respectively, have decided to ally with Zip Zap Social , a benchmark in the digital marketing environment, to create weglobeyou , a company that was born with the vocation of leading this activity through the creation of a proposal fully adapted to the hotel industry. Zip Zap Social, led by Borja Expósito, has eight years of experience in digital marketing management and, based on its specialization in the Travel and education sectors, has seen Hotusa Hotels and Keytel as the ideal allies to accelerate the arrival of its expertise and Know How to a highly atomized and heterogeneous sector. For its part, the Hotusa Group's hotel services area finds in Zip Zap Social the best partner to offer associated hotels a digital strategy that, independently and personalized, catapults their direct sales to the level of large chains.
The final agreement for the launch of the company has been reached after the magnificent results obtained from the pilot project launched a few months ago. The test has culminated in around thirty Phone Number List establishments with the contracted service and a very high satisfaction ratio in terms of results. Borja Expósito, CEO of we globe you and one of the partners of the project, states that “ microsegmentation , as a strategy for attracting clients, has a perfect fit for independent hotels , since it allows them to reach the client they are looking for, with acquisition costs much lower than those entailed by the traditional way of approaching investments in digital marketing.” For their part, Hotusa Hotels and Keytel understand that “to find a balance in the sales strategy between the direct channel and the rest of the distribution, it is very important that the hotel clearly defines its roadmap and knows the amounts very well. and the reach of each of the channels.
And, without a doubt, that path is much easier to build with adequate advice and a well-defined plan.” In a situation as extraordinarily difficult as the current one, it is essential for organizations, and especially for those in the tourism sector, to maintain creative activity that allows them to continue building their future. In this regard, the structure and typology of we globe you fits perfectly with the philosophy of Grupo Hotusa and is part of its strategy of forging long-term alliances with innovative companies that allow it to continue helping the independent hotel industry on its path. towards continuous competitive improvement. Strategic Alliances to strengthen the Service Offering The partnership with ZipZap for the creation of we globe you comes just a few months after the launch of Revprice , a comprehensive revenue management service that the company has launched, in collaboration with Rinovo Consulting, for the exclusive use of hotels associated with Hotusa. Hotels and Keytel.
The final agreement for the launch of the company has been reached after the magnificent results obtained from the pilot project launched a few months ago. The test has culminated in around thirty Phone Number List establishments with the contracted service and a very high satisfaction ratio in terms of results. Borja Expósito, CEO of we globe you and one of the partners of the project, states that “ microsegmentation , as a strategy for attracting clients, has a perfect fit for independent hotels , since it allows them to reach the client they are looking for, with acquisition costs much lower than those entailed by the traditional way of approaching investments in digital marketing.” For their part, Hotusa Hotels and Keytel understand that “to find a balance in the sales strategy between the direct channel and the rest of the distribution, it is very important that the hotel clearly defines its roadmap and knows the amounts very well. and the reach of each of the channels.
And, without a doubt, that path is much easier to build with adequate advice and a well-defined plan.” In a situation as extraordinarily difficult as the current one, it is essential for organizations, and especially for those in the tourism sector, to maintain creative activity that allows them to continue building their future. In this regard, the structure and typology of we globe you fits perfectly with the philosophy of Grupo Hotusa and is part of its strategy of forging long-term alliances with innovative companies that allow it to continue helping the independent hotel industry on its path. towards continuous competitive improvement. Strategic Alliances to strengthen the Service Offering The partnership with ZipZap for the creation of we globe you comes just a few months after the launch of Revprice , a comprehensive revenue management service that the company has launched, in collaboration with Rinovo Consulting, for the exclusive use of hotels associated with Hotusa. Hotels and Keytel.